Using Local SEO for Targeted Traffic

16 Sep 2018 17:19
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Local SEO happens to be one of the most efficient ways to get targeted visitors to your business in your area. This article will be focusing on some effective ways to use local SEO to get your website a higher search engine ranking.

As a local SEO marketer you should try to think like your targeted prospects/customers/searchers. It's helpful to put yourself in their place if you want to apply SEO to your site. You have to picture yourself as a prospect using a search engine to locate the kind of item you sell, and try to figure out exactly what they would type into the search field. Imagine that you are the owner of a store that sells only one kind of item, golf accessories. If the searcher enters something like "golf" into the site's search box, they aren't looking for what you're selling since this term is too generic. Those who search for "golf balls" are not right for you either, as this isn't the kind of item your store stocks. You are looking for customers who search for "golf accessories," which is a match to what you have to offer. There are many good keyword that can create sales but are not quite as well known, and these are usually ignored by business owners looking for local traffic. They focus instead on the keywords with the most searches and traffic but are very hard to rank for. It helps you to target the most effective keywords if you can put yourself in the customer's place. Choosing the right keywords is important for increasing traffic and sales, and as you get better at it, you'll be able to rank well for numerous keywords. One of the most overlooked local SEO techniques is to make sure that your ads mention all of the places in which your business operates. You should write out every state, county and town that your business operates within. How should you go about this? It is better to write the locations in the body of your content than it is to list them out—you'll get better responses from the search engines that way. The main reason for this is that you give the search engines more data so that they have an easier time of pinpointing your business activities and locations. This plays some role in helping you with your local SEO efforts. What you need to remember is that even though these tips seem very simple, your local SEO efforts will be aided a great deal by making sure these tips get applied to your campaigns.

Another important aspect that you need to focus on is having your address on every page of your site. This always impresses the search engines and they�ll rank you higher. What sorts of things should you put on there? You must have the address, number as well as zip code for your business on each page you publish. This tells the search engines that you�re focused on local searches.

If you need to find targeted local traffic, then, you now have several proven ways to generate it. The above techniques work quite well for optimizing your site for local traffic.

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